Madison’s Don’s Home Furniture is committed to quality, community | Brand Ave. Studios

For four decades, Don’s Home Furniture has been a mainstay for Madison residents furnishing their living rooms, bedrooms and even outdoor patios. Why? Quality, continuity and family.

“Don’s Home Furniture is a family-owned, third generation furniture store,” said Blaine Neupert, co-owner and president of the Madison, Wisconsin, store. “We only sell American-made furniture, some of it built right here in Wisconsin. We are proud in that we are the largest Amish furniture showroom in the country, which means more selection for our customers.”

An eye for style

Since opening in 1986, Don’s Home Furniture has seen its footprint and offerings expand vastly. But its core business remains Amish furnishings. Originally, the products were mainly oak — one iteration of the store was called Don’s Oak Furniture. Over the years, the types of wood expanded to include cherry, hickory and maple. Eventually, the store added home accessories including rugs, wall art and unique home décor.

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Don’s Home Furniture also has more than 20,000 feet of showroom space, but don’t take that to mean it’s a big box store. Big box stores sell mass-produced furnishings that will last for a few years. The pieces at Don’s Home Furniture, created with the Amish attention to detail, will last for generations. Don’s Home Furniture sources from Amish furniture manufacturers across the Midwest. On top of that, all the furniture you see in the showroom at Don’s Home Furniture is made in America.

“Because we work directly with our Amish builders, our customers can select custom pieces from what they see on the showroom floor, said Tina Neupert, the store’s co-owner. “Things like species of wood, stain color, fabrics, hardware and so much more can be crafted and customized to your unique tastes.”

Global, local corporate citizenship

The retailer is committed to creating sustainable products and doing it in sustainable ways.

“When you shop at a large box store, your furniture will most likely be delivered to you in cardboard boxes filled with foam, all of which ends up in our area landfills,” Blaine Neupert said. “When you purchase furniture from Don’s Home Furniture, your furniture will instead be delivered to you wrapped in nice, cuddly blankets exactly how our Amish builders send them to us!”

Even the trendy products that Don’s Home Furniture creates are eco-friendly.

“Our outdoor Adirondack chair is a popular piece this time of year,” Tina Neupert said. “Our outdoor furniture is made from recycled milk jugs — easy to clean and great for the environment.”

For fans of Forward Madison FC, the local professional soccer club, Don’s Home Furniture’s outdoor furnishings may look familiar. A large group of pink Adirondack chairs, donated by Don’s Home Furniture, is located on the field during all club home matches. In year’s past, these seats have been donated to frontline workers and military personnel. This year, Don’s Home Furniture salutes all school district workers by providing these seats to nominees along with food and drink. Don’s Home Furniture also has worked closely with the Boys & Girls Club of Dane County.

“Don’s Home Furniture is and always has been community focused,” Blaine Neupert said. “We don’t just say ‘we’re local,’ we show it by supporting many local nonprofits and events because the community has been our foundation since the day we’ve opened our doors back in 1986.“

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