HIGH POINT — Luxfort Home, a new motion upholstery company founded by industry veterans Lee Boone and Peter Shi, will debut its first collections at April’s High Point Market.
The company will feature eight collections this spring. “We have open capacity available this Spring, so we can offer 90-day lead times, a positive alternative to the extensive backlogs plaguing our industry these days,” said Lee Boone, president, who also will oversee sales and marketing.
The company will target top 100 furniture retailers and their omnichannel platforms.
Luxfort Home will manufacture, sell and distribute motion upholstery produced in two company owned and operated factories in Vietnam.
“We operate as a lean, low-cost supplier focused on excellent engineering, innovative function, quality construction, and reliable service,” said managing director Peter Shi. “We are fortunate to have a seasoned manufacturing team that knows how to make great furniture and run efficient operations.”
Motion functions will include power footrest and headrest, minimal wall proximity, hidden cupholders, hidden storage and reading lights, drop-down work surfaces, wireless phone charging, phone and tablet stands, and discreet USB and power outlets.
“Luxfort Home will focus on motion upholstery positioned above starting price points to mid-price points with on-trend styles, innovative function and better leathers; all at compelling values and factory-direct pricing,” Boone said.
Stylistically, the company focuses on casual contemporary and modern upholstery and plans to develop proprietary custom products for specific retail partners.
Luxfort Home plans to produce stationary upholstery at a third facility in Vietnam starting in April.
Boone, most recently president of Hooker Furnishings’ HMI division, said, “To the established companies where I spent the past 30 years, I am grateful for a tremendous amount of knowledge and many wonderful relationships. Now I have the opportunity to create an entirely new business with the wisdom of experience and an entrepreneurial mindset.
“Peter Shi, whom I’ve known for 25 years, is the perfect manufacturing partner for this venture,” he added, “a proven furniture executive with an open mind, high-integrity, boundless energy, and a strong will to win. We are addressing a vastly disrupted marketplace and eager to bring forward a new model with fresh ideas.”
Luxfort Home will show in its new, 5,000-square-foot showroom located at 100 N. Main St., across from the train station.